MacBook Pro

PROLED XDR Display

Available starting 11.6

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MacBook Pro with PROLED XDR Display, space black color, screen shows ribbonlike objects densely patterned with glowing stripes of various widths, spelling the word Pro.

MacBook Pro

14-inch model now with M6.

Available starting 11.6

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Side profile of MacBook Pro, silver, referencing the M6 chip

iPhone Duo

Hello, hello.

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iPhone Duo, held by two hands in landscape orientation, unfolded, interior display features Home Screen.

iMac

Allllll that. And a brand-new chip.

Available starting 11.6

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Seven iMac models in colors green, yellow, orange, pink, purple, blue, and silver, in an accordion arrangement

iPhone 18 Pro

Pro further.

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iPhone 18 Pro, burgundy color (dark red), back exterior, Pro Fusion camera system at top, Apple logo in center, Side exterior, Side button, Camera Control, the word Pro written in large silver colored text and glowing with a blue and pink neon effect

iPad mini

More than a little awesome.

Available starting 11.6

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iPad mini, black, held in hand

Apple Watch Series 12

The most accurate heart rate sensing in a wearable.1

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Two Apple Watch Series 12 devices, aluminum case, dark bronze color, olive Sport Band, one showing front of watch with Heart Rate app, one showing back of watch with Health Sensing System with glowing green LED lights

Apple Upgrade

Love it. Lease it. Upgrade it.2

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iPhone 18 Pro, back exterior, iPhone silhouette fans out from behind into spectrum of purple and red colors

Apple Card

Get up to 3% Daily Cash back with every purchase.

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Apple Card, front, Apple logo in top left, cardholder name in middle left Marisa Robertson, card chip in middle right.

Endless entertainment.